Decor trends are always evolving. As such, the constant innovation in commercial interiors for public and private consumption are calling for more malleable, unique and interactive designs.

Among a plethora of new trends, it is noted that 71 per cent of consumers are willing to pay more for personalisation. Moreover, the combination of new production technologies and digital print align with new socio-economic changes such as the demand for bespoke products and services, global e-commerce and user experience design in commercial spaces.

This calls into question the possibility of print to be incorporated into commercial interior renovations and refurbishments.

With consumer expectations increasing day by day, retail, event and office spaces must adapt and set apart their products. Design, intrinsically linked to decor, plays an important role in improving customer satisfaction and retention.

Decor is also employed to improve health care and educational settings and has shown favourable outcomes. The desire for tailor made spaces also extends to travel and leisure such as cruise ships and airlines, which opens a wide market for Print Service Providers (PSP).

Offices are now also designed with work/life balance in mind, coupled with the importance of attracting and retaining young talent, as well as the desire to increase productivity and engagement. To achieve this, the workplace must be a comfortable environment which spurs dialogue and creativity.

Print decor best suits businesses with tighter budgets and larger emphasis on ROI. This applies to commercial spaces that are working with challenging cost cuts and environments, as well as private projects that are in need of a quick revamp.