Bauer Trader Media is one of Australia’s leading multimedia publishers with market-leading print and digital products.

We publish over 10 magazine titles in Australia, including iconic mastheads like Wheels, MOTOR, Unique Cars, Deals on Wheels and Farms and Farm Machinery – all market-leading products that are highly respected in their individual fields.

In addition, we publish classified, new specification, directory and editorial websites like,, and more specialist websites in the industrial, agricultural, construction and motoring industries.

Both consumers and advertisers are critical to Bauer Trader Media’s success. We understand the many issues that matter most to our clientele because we invest extensively in market and consumer information. Having operated highly successful businesses for 30 years in a wide variety of markets, we know those individual markets inside out.

With strong, independent editorial in all of our print titles and online, we offer the consumer real-time information as well as engaging entertainment (video and picture galleries) and give the advertiser credible support in terms of tests and reviews for their products. Knowing what drives, inspires, informs, relaxes, involves and entertains our consumers and constantly applying that knowledge to our multimedia publications is what provides us with such an excellent long-term advantage.

If you want to buy it, sell it or learn about it, we have the products to suit both your needs and your budget.